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Excellent product, service, format idea
Product is a trend and not a fad
Product has broad geographical appeal
Product has broad market demand
Market for the product is growing and is not saturated or diminishing
Market is a trend and not a fad
Market support is directed toward promoting the brand regionally and nationally
Brand is properly promoted to customers to drive the market to the franchisees
Strong market support is available to assist franchisees to penetrate, build, and dominate their
local markets
SMSIntegra's territorial restrictions are supportive of the need to be competitive
SMSIntegra has an aggressive strategy for establishing a competitive edge.
SMSIntegra has a marketing and advertising programme that will generate new customers for the
franchisee
SMSIntegra has ongoing R&D programmes to develop new products, services, and ideas that
enhance the opportunity to retain and build customer loyalty and repeat business
SMSIntegra teaches franchisees to understand what franchising is and how it works as a business
and marketing system
SMSIntegra is concerned with the franchisee making a profit and being successful and not just
concerned with making money
SMSIntegra has a business plan describing the five-year growth of the system
SMSIntegra is well-capitalized
SMSIntegra provides excellent start-up, pre-opening, and ongoing assistance
SMSIntegra offers excellent operational support to the franchisees
SMSIntegra provides excellent training package, operations manuals and other training materials
and support.
SMSIntegra has a Franchise Advisory Council that actively seeks the input of franchisees on the
decisions that affect the future of the system

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